This position will be based in our Malaysia office located in Mid Valley, Kuala Lumpur.

We're looking for a highly creative and strategic Creative Specialist to join our TSL Malaysia team. Beyond creating compelling, high-quality creative, you'll take ownership of creative strategy, identify opportunities to grow audience engagement, and drive creative performance across platforms.

As a senior individual contributor, you'll work closely with the Creative Manager to shape creative direction, uphold creative excellence, and provide guidance to junior producers. You'll also lead larger-scale productions and cross-functional projects while continuously improving our creative quality and production processes.

What you will do:

Creative Creation & Production

• Lead the end-to-end production of high-quality video content, including pre-production planning, on-site filming, and post-production editing.
• Take ownership of scriptwriting, directing, cinematography, and editing with strong storytelling, pacing, and attention to detail.
• Ideate, pitch, and develop creative content concepts that are timely, engaging, and aligned with TSL Malaysia's creative strategy.
• Ensure all content meets brand, editorial, and production quality standards before publishing.

Creative Strategy & Performance

• Identify emerging trends, audience interests, and content opportunities to drive audience growth and engagement.
• Develop platform-specific content strategies across TikTok, Instagram and other relevant platforms.
• Analyse content performance using platform analytics and translate insights into actionable recommendations.
• Continuously optimise content formats, publishing strategies, and storytelling approaches based on audience behaviour and platform updates.

Creative Leadership & Quality Control

• Review scripts, storyboards, edits, and creative concepts to ensure consistency and creative excellence.
• Provide constructive feedback and mentorship to junior content creators, supporting their professional development.
• Act as a creative subject matter expert by sharing best practices, industry trends, and innovative content ideas with the team.
• Maintain high editorial standards while encouraging experimentation and continuous improvement.

Project & Stakeholder Management

• Lead assigned content projects from planning through execution, ensuring timely delivery and quality outcomes.
• Work closely with the Creative Manager to plan content calendars, production schedules, and resource allocation.
• Collaborate with internal stakeholders, including Brand Partnerships, Marketing, and Commercial teams, to deliver integrated content campaigns.
• Manage multiple projects simultaneously while balancing priorities and deadlines.

Process Improvement & Innovation

• Identify opportunities to improve production workflows, operational efficiency, and content quality.
• Stay up to date with digital trends, platform algorithm changes, AI tools, and emerging content formats.
• Recommend and implement new ideas, tools, and processes to enhance content production and audience engagement.
• Contribute to the long-term growth and creative direction of TSL Malaysia's content ecosystem.