About your role:
The (Senior) Executive, Digital Advertising Operations is the primary owner of TSLMG's Digital and Programmatic Advertising base. In this role, you would be responsible for driving execution and performance of all digital ad campaigns on TSLMG and supporting the business lead in managing digital and programmatic campaigns.
Through consistent monitoring, in-depth performance evaluations, collaborative project management, and dedicated support for advertising operations, the ideal candidate is recognized as a digital and programmatic specialist who drives success.
This position would be based out of Malaysia or Vietnam and report to the Programmatic & Digital Business Development Lead (based in Singapore) who oversees the broader programmatic and digital portfolio.
What you will do:
Drive Business Impact & New Revenue Growth
- Manage the launch of new custom units and digital advertising solutions with internal and external stakeholders to ensure the success of campaigns and revenue goals.
- Work with the Programmatic & Digital Team Lead to establish and achieve clearly communicated goals and targets while supporting the Group's values.
Operational Excellence & Advertising Operations
- Manage a portfolio of digital advertisers with volume spends by thoroughly understanding growth drivers, identifying opportunities for growth, managing risks, and creating business plans for revenue achievement.
- Be the champion and owner of TSLMG's Google Ad Manager 360 (GAM 360) account, confidently executing and setting up campaigns on GAM.
- Execute and monitor all campaign and service deliveries, implementing campaign optimizations and recommendations.
Customer Success & Client Services
- Liaise with digital advertisers/agencies on post-sales communications, troubleshoot issues, and coordinate with partners/clients.
- Prepare and deliver interim or post-campaign reports, conduct analyses, and provide business reviews of campaigns while addressing preset success metrics.
Other Responsibilities
- Support Lead in Digital Ads & Programmatic matters - Share best practices, case studies, and key updates with internal stakeholders (e.g., Tech, BD/Sales).
- Potential team leadership - Play a key role in onboarding and leading future customer success team additions.
A successful candidate should have:
- Bachelor’s degree in Advertising/Business Administration/Marketing/Mass Communication or Economics.
- At least 2 years of progressive experience.
- Proficient experience in executing and setting up campaigns on SSPs / Ad Manager 360* (Programmatic).
- Highly knowledgeable in both brand and performance media (buy or sell side) with operational process experience.
- Familiarity with Digital and Programmatic advertising and relevant industry trends.
- Knowledge of Digital Ad Servers & Platforms, RTB/PMP and Ad Networks; Header Bidding/Wrapper and various ad formats/ad platforms.
- Comfortable with handling clients and agency management.
- Proficient in Google Suite, Microsoft Excel and PowerPoint.
- Good command of English (spoken and written) is required.
- Strong communication and interpersonal skills, excellent team player.
- Analytical, strong sense of responsibility, able to multi-task and meet deadlines.
*Note: GAM360 refers to the SSP and is not Google Ads Manager for SEM/Display/YouTube
What will help your application stand out:
We encourage you to specify in your application any notable clients you've worked with in your career. Showcase your experience with high-profile clients that will set you apart in the selection process.