About your role:
The (Senior) Executive, Digital Advertising Operations is the primary owner of TSLMG's Addressable Advertising base.
In this role, you would be responsible for driving execution and performance of all digital ad campaigns on TSLMG and supporting the business lead in achieving annual team revenue targets. Through regular check-ins, rigorous performance analyses, cross-functional project management and advertising operations support, the Digital Advertising Operations Exec is seen as a digital and programmatic specialist and advisor who achieves results.
You will be based in Malaysia and report to the Programmatic & Digital Business Development Lead (based in Singapore) who oversees the broader programmatic and digital portfolio.
What you will do:
Drive Business Impact & New Revenue Growth
- Manage the launch of new custom units and digital advertising solutions with internal and external stakeholders to ensure the success of campaigns and revenue goals.
- Work with the Programmatic & Digital Team Lead to establish and achieve clearly communicated goals and targets while supporting the Group's values.
Operational Excellence & Advertising Operations
- Manage a portfolio of digital advertisers with volume spends by thoroughly understanding growth drivers, identifying opportunities for growth, managing risks, and creating business plans for revenue achievement.
- Be the champion and owner of TSLMG's Google Ad Manager (GAM) account, confidently executing and setting up campaigns on GAM.
- Execute and monitor all campaign and service deliveries, implementing campaign optimizations and recommendations.
Customer Success & Client Services
- Liaise with digital advertisers/agencies on post-sales communications, troubleshoot issues, and coordinate with partners/clients.
- Prepare and deliver interim or post-campaign reports, conduct analyses, and provide business reviews of campaigns while addressing preset success metrics.
Other Responsibilities
- Support Team Lead in Digital Ads & Programmatic Trainings - Share best practices, case studies, and key updates with internal stakeholders (e.g., Tech, BD/Sales).
- Potential team leadership - Play a key role in onboarding and leading future customer success team additions.
A successful candidate should have:
- Bachelor’s degree in Advertising / Business Administration, Marketing or Economics.
- At least 2 years of progressive experience.
- Highly knowledgeable in both brand and performance media (buy or sell side) with operational process experience.
- Familiarity with Digital and Programmatic advertising and relevant industry trends.
- Knowledge of Digital Ad Servers & Platforms, RTB/PMP and Ad Networks; Header Bidding/Wrapper and various ad formats/ad platforms.
- Proficient experience in executing and setting up campaigns on Google Ad Manager.
- Comfortable with handling clients and agency management.
- Proficient in Microsoft Excel and PowerPoint.
- Strong communication and interpersonal skills, excellent team player.
- Analytical, strong sense of responsibility, able to multi-task and meet deadlines.
What will help your application stand out:
We encourage you to specify in your application any notable clients you've worked with in your career. Showcase your experience with high-profile clients that will set you apart in the selection process.