Business Development & Customer Success Manager

Kuala Lumpur, Malaysia

About the role:

We are seeking a high-performing hunter-type Business Development & Customer Success Manager (SaaS) to drive growth, client success, and product adoption across our SaaS portfolio, comprising a HRMS platform and a workforce analytics and insights solution that helps organisations optimise operations, measure performance, and improve reporting efficiency.


This is a hybrid commercial role combining new business acquisition, full-cycle sales ownership, and strategic account management, with strong involvement in customer success and product feedback loops. You will play a key role in shaping go-to-market execution and influencing product direction through real client insights.


What you will do:

Business Development & Go-To-Market Strategy

  • Develop and execute Go-To-Market (GTM) strategies for HRMS and workforce insights solutions
  • Conduct market research on HR tech trends, HR operations workflows, competitor platforms, and pricing models
  • Identify and pursue new business opportunities across SMEs, mid-market, and enterprise segments
  • Generate leads via outbound and inbound channels (LinkedIn, email campaigns, partnerships, HR communities, referrals, events)
  • Own the full sales cycle from prospecting, discovery, demos, proposal, negotiation, to closure

Sales Execution & Revenue Growth

  • Build and manage a robust sales pipeline across HRMS and analytics products
  • Achieve and exceed revenue targets through new acquisition and account expansion
  • Deliver consultative, solution-based sales pitches aligned to HR pain points (e.g. payroll efficiency, HR automation, workforce analytics)
  • Develop scalable sales processes including qualification frameworks, pipeline stages, and forecasting discipline
  • Track, analyze, and report sales performance metrics to drive continuous improvement

Customer Success & Account Management

  • Lead onboarding of new clients to ensure smooth HRMS implementation and adoption
  • Act as a trusted advisor to HR leaders, understanding workforce challenges and recommending best-fit solutions
  • Conduct regular business reviews to assess system usage, HR outcomes, and value realization
  • Identify upsell, cross-sell, and renewal opportunities across modules (HRMS, analytics, reporting, insights)
  • Manage escalations and ensure timely resolution of client issues
  • Drive strong customer satisfaction, retention, and long-term platform stickiness

Product Collaboration & Insights Loop

  • Serve as the bridge between clients and product/engineering teams
  • Translate HR user feedback, operational pain points, and workforce analytics insights into product requirements
  • Support beta testing and rollout of new HRMS features and analytics dashboards
  • Provide structured feedback on usability, reporting needs, and workflow enhancements
  • Collaborate on roadmap prioritisation based on client needs and market trends
  • Ensure clients are informed and enabled on new feature releases and system upgrades

Strategic Growth & Operational Excellence

  • Continuously refine GTM strategy based on data, customer feedback, and market evolution
  • Contribute to pricing, packaging, and commercial strategy for HRMS and insights modules
  • Improve sales and onboarding processes to support scalability
  • Partner cross-functionally with product, tech, and operations teams to improve customer experience and delivery

The successful candidate should have:

  • Bachelor’s degree in Business, HR, Marketing, Data Analytics, or related field
  • At least 3 years of experience in SaaS business development, sales, or customer success
  • Proven track record in a hunter-type revenue-generating role
  • Experience in HR tech, HRMS platforms, workforce analytics, or SaaS products strongly preferred
  • Prior experience managing full sales cycles and post-sales client success
  • Strong consultative selling and solution-based sales ability
  • Good understanding of HR workflows (e.g. payroll, leave, performance, workforce planning) is a strong advantage
  • Strong analytical mindset with ability to interpret workforce data and insights
  • Excellent communication, presentation, and stakeholder management skills
  • Experience with CRM systems (e.g. Salesforce, HubSpot)

Personal Attributes

  • High-energy, driven self-starter with strong ownership mindset
  • Comfortable in a fast-moving, product-led SaaS environment
  • Strong interpersonal skills with ability to engage HR leaders and operational teams
  • Structured thinker who can move between strategy and execution
  • Collaborative mindset across product, tech, and commercial teams

Success Metrics

  • New business revenue generated
  • Customer acquisition and conversion rate
  • Account expansion (module upsell and cross-sell)
  • Customer retention and renewal rate
  • Product adoption and usage metrics
  • Quality and impact of product feedback contributing to roadmap