About your role:
The Programmatic & Digital Business Development Lead is responsible for driving revenue growth through strategic management of digital and programmatic advertising.
Key responsibilities include optimizing open exchange monetization (Open Bidding/Header Bidding), managing partnerships with DSPs, SSPs, and agencies, and identifying new monetizable ad formats and revenue channels. This role oversees ad performance evaluation, pricing strategies, and operational readiness, including Google Ad Manager setup and troubleshooting.
The ideal candidate will also develop digital pitch decks, workflows, and SOPs while leading training sessions to enhance internal expertise. Additionally, the role involves representing TSLMG at industry events, refining market offerings, and driving programmatic adoption in Singapore and regional markets like Malaysia, Thailand, and the Philippines.
What you will do:
Open Exchange Monetisation:
- Evaluate ongoing partnership & contract with AnyMind, drive/optimize/increase Open Exchange monetisation
- Identify, evaluate, review potential partnerships with other new OB partners
- Drive/increase monetisation in the Open Exchange (Open Bidding/Header Bidding)
Lead and own digital and programmatic advertising business:
- Monetizable digital ad formats (both Direct IO & Programmatic)
- Pricing/rates
- Advertising specifications
- Digital & programmatic pitch/sales decks
- Digital workflows & SOPs
- Any other digital/programmatic-related responsibilities
- Evaluate performance & yield of all monetizable ad formats/ digital ad solutions
- Recommend new monetizable ad formats/ digital ad solutions, target readiness within 30 days (subject to availability of internal support resources)
Demand & Supply Partner Onboarding
- Identify, prioritize, drive DSP & SSP partnership discussions including pitching, rev share & business term negotiations, onboarding
- Wrap up contract negotiations, rev share & business term negotiations, contracting & sign off
- Coordinate technical alignment/pipe testing, trading kick off, reporting, billings
Agency Partner Onboarding
- Identify, prioritize, drive Agency partnership discussions, including pitching, rev share & business term negotiations, onboarding
- Evangelize TSLMG's digital and programmatic offering in market
- Evangelize TSLMG's new digital and programmatic offering in market
- Constantly refine and update TSLMG's digital and programmatic offering to ensure competitive advantage and grow our market share in SG (priority market)
- Drive programmatic adoption and monetization in Tier 2 markets (Malaysia, Thailand, the Philippines)
- Represent TSLMG in relevant ad tech/programmatic trade events/workshops
Advertising Operations (interim)
- TSLMG GAM (Google Ad Manager) account set up and drive operational readiness to support all direct ad campaigns
- Evaluate/Finalize platform/ad server suitable to support Direct IO campaigns & ad formats
- Train internal stakeholders (e.g. TSLMG's tech team) on ad ops and support needed in the interim
- GAM/IO ad server: work with internal support team(s) on troubleshooting, refinement/upgrade etc.
Digital Ads & Programmatic Training
- Champion the understanding, support and adoption of Digital and Programmatic Advertising with all relevant internal stakeholders
- Lead and drive Digital Ads & Programmatic 101 training sessions, sharing of best practices/case studies, key updates to all internal stakeholders (e.g. Tech, BD/Sales)
Identify new digital revenue channels to support overall digital/programmatic growth for the
business
Identify, evaluate business case/revenue potential, drive partnership discussions with relevant partners in the areas of (examples below):
- DMP
- Audience targeting
- Programming/ content licensing
- Ad funded content
- Affiliate marketing
- Brand lift studies/solutions
A successful candidate should have:
- Bachelor’s degree or above, major in advertising, business administration, marketing or economics preferred.
- Highly knowledgeable in both brand and performance media (buy or sell side) with operational process experience and a minimum of 5 years of progressive experience.
- Deep understanding of the ecosystem from the publisher perspective, buyer perspective or both.
- Familiarity with Digital and Programmatic advertising and relevant industry trends.
- Knowledge of Digital Ad Servers & Platforms, RTB/PMP and Ad Networks; Header Bidding/Wrapper and various ad formats/ad platforms.
- Understanding of buying patterns in a digital and programmatic environment.
- Comfortable with handling clients and agency management.
- Proficient in Microsoft Excel and PowerPoint.
- Strong communication and interpersonal skills, excellent team player, analytical, strong sense of responsibility, able to multi-task and meet deadlines.
- Strong business acumen, commercially-driven and possess a "one team" mentality.
What will help your application stand out:
We encourage you to specify in your application any notable clients you've worked with in your career. Showcase your experience with high-profile clients that will set you apart in the selection process.