About the role:
This position will be based in our Malaysia office located in Mid Valley, KL.
We are seeking a highly motivated and detail-oriented Paid Media Manager to join our team to optimize our paid media plans to achieve maximum reach and impact.
What you will do:
Leadership
- Leading Paid Media team to ensure timely execution of campaigns/ projects, continuously improving SOPs for smooth operations with stakeholders and preventing backlogs
- Build channel mix, budgets, and full-funnel plans (Awareness to Conversions) across Meta, Google (Search, Videos etc) and TikTok
- Partnering with stakeholders (Editorial/Social, KOL Operations, and Client Success teams) by presenting strategies and results confidently.
- Maintain naming conventions, QA, brand safety, policy compliance, and budget pacing
- Lead Weekly Business Reviews/ Quarterly Business Reviews with actionable takeaways.
Campaign Management
- Plan, execute, and manage paid media campaigns across various social media platforms.
- Work with Account Managers and Project Managers to understand clients’ goals, target audience, and campaign objectives.
- Develop media plans to achieve client objectives.
- Budget optimization is key
- Run structured tests and provide asset recommendations (UGC, testimonials, demo or offer angles)
Tracking & Metrics
- Knowledge in implementing pixels and trackers
- Familiarity with Google Tag Manager is a plus to ensure clean, deduped events and conversion value tracking
Reporting
- Experience building or maintaining multi-source dashboard (GA4, Looker Studio, platform data, costs, revenue)
- Experience automating weekly or monthly reports either via scripts or AI Agents
- Prepare management reports for any paid media campaigns if needed to
- Deliver clear insights and actions to stakeholders or clients
The successful candidate should have:
- At least 3 - 5+ years of experience managing paid media campaigns and hands-on buying across Meta, Google Ads and TikTok Ads with proven results.
- In depth knowledge of various social media platforms, their advertising tools and best practices.
- Strong proficiency in GA4, GTM, pixel tracking, attribution modeling, and conversion value setup and optimization.
- Demonstrated experience in Looker Studio dashboarding (data blending, filters, date controls, pacing views) and Excel or Google Sheets.
- Comfortable with creative experimentation (multiple assets/ad set, weekly iterations) and landing-page testing.
- Excellent communication, project ownership, and stakeholder management