About the role:
This position will be based in our Malaysia office located in Mid Valley, Kuala Lumpur.
We're looking for a highly creative and strategic Creative Specialist to join our TSL Malaysia team. Beyond creating compelling, high-quality creative, you'll take ownership of creative strategy, identify opportunities to grow audience engagement, and drive creative performance across platforms.
As a senior individual contributor, you'll work closely with the Creative Manager to shape creative direction, uphold creative excellence, and provide guidance to junior producers. You'll also lead larger-scale productions and cross-functional projects while continuously improving our creative quality and production processes.
What you will do:
Creative Creation & Production
- Lead the end-to-end production of high-quality video content, including pre-production planning, on-site filming, and post-production editing.
- Take ownership of scriptwriting, directing, cinematography, and editing with strong storytelling, pacing, and attention to detail.
- Ideate, pitch, and develop creative content concepts that are timely, engaging, and aligned with TSL Malaysia's creative strategy.
- Ensure all content meets brand, editorial, and production quality standards before publishing.
Creative Strategy & Performance
- Identify emerging trends, audience interests, and content opportunities to drive audience growth and engagement.
- Develop platform-specific content strategies across, TikTok, Instagram and other relevant platforms.
- Analyse content performance using platform analytics and translate insights into actionable recommendations.
- Continuously optimise content formats, publishing strategies, and storytelling approaches based on audience behaviour and platform updates.
Creative Leadership & Quality Control
- Review scripts, storyboards, edits, and creative concepts to ensure consistency and creative excellence.
- Provide constructive feedback and mentorship to junior content creators, supporting their professional development.
- Act as a creative subject matter expert by sharing best practices, industry trends, and innovative content ideas with the team.
- Maintain high editorial standards while encouraging experimentation and continuous improvement.
Project & Stakeholder Management
- Lead assigned content projects from planning through execution, ensuring timely delivery and quality outcomes.
- Work closely with the Creative Manager to plan creative calendars, production schedules, and resource allocation.
- Collaborate with internal stakeholders, including Brand Partnerships, Marketing, and Commercial teams, to deliver integrated content campaigns.
- Manage multiple projects simultaneously while balancing priorities and deadlines.
Process Improvement & Innovation
- Identify opportunities to improve production workflows, operational efficiency, and content quality.
- Stay up to date with digital trends, platform algorithm changes, AI tools, and emerging content formats.
- Recommend and implement new ideas, tools, and processes to enhance content production and audience engagement.
- Contribute to the long-term growth and creative direction of TSL Malaysia's content ecosystem.
The successful candidate should have:
- Bachelor's Degree in Mass Communication, Media Studies, Journalism, Marketing, or a related field.
- At least 4–6 years of experience in digital creative creation, video production, or a similar creative role.
- Proven ability to independently lead end-to-end creative production, from ideation to publishing.
- Strong storytelling, scriptwriting, videography, and video editing skills (e.g. Adobe Premiere Pro, Final Cut Pro).
- Strong understanding of social media platforms, audience behaviour, content strategy, and performance analytics.
- Excellent command of English, both written and spoken.
- Ability to manage multiple projects, work collaboratively across teams, and provide guidance to junior creative creators.
- Proactive, creative, and passionate about digital trends and creative innovation.
Nice to have
- Experience in graphic design, motion graphics, AI-powered creative tools, or branded creative production.